What is Arda?
The Marketplace for Meaningful Exercise Data
Our Arda platform enables a decentralized marketplace that connects End Users’ exercise data with the AI to make it meaningful and the Buyers to make it valuable. Buyers are third parties such as health insurers, retailers, advertisers and health researchers who pay in ARDATs to access rich customer insights and can make targeted offers to Users. Users retain full control of their data and can choose to share it with Buyers in return for ARDATs. They also receive coaching insights and guidance from Arda and get rewarded for good behavior using ARDATs.
Main Sale (Ongoing)
With the help of CTIA and Blockhaus sales of the Arda Token went live.
Apps in Private Beta
iOS and Apple Watch apps went through their second intenal release running the Arda engine.
Apps in Public Beta
Beta release will be available to select early investors for feedback
Arda Apps Launched on App Stores
Planned launch of an Arda coaching app for iOS with beta token wallet integration
Subscription & Rewards
Get paid to complete your training
In Market Now
Arda has been licensed by numerous organizations including Centrality, Intel, Lifebeam, New Balance and Oakley.
Our purpose with Arda is to help people be their best selves by achieving their fitness goals.
THERE ARE TWO KEY PROBLEMS THAT ARDA SOLVES:
1 - End Users are not in control of what happens to their exercise data – corporate giants are.
2 - Data isn’t helping End Users reach their fitness goals.
Smart contracts are an excellent way to support a marketplace that can form around End User data, giving End Users ownership rights. These ownership rights become even more important after we make the data more valuable.
Lots of data is not useful in coaching End Users to achieve their fitness goals until it helps them answer three critical questions:
1 - What should I do?
2 - What did I do?
3 - How did I perform and therefore what should I do next?
Arda delivers answers to these questions and more, making our ecosystem a strong proposition for the people that care – End Users, health device vendors, health insurers, public health systems, retailers and advertisers. Apps powered by Arda are in market now and have been enthusiastically received.
World Leaders in Activity Analysis and AI Coaching
The Arda coaching platform is brought to you by Performance Lab. Our co-founders established the first commercial sports science institute and have been analysing activity data for more than 30 years. We have rigorously tested Arda at both the elite athlete level and the beginner level.
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